Grab —and Keep Your Customers’ Attention

Short attention or bad content? Not as philosophical as Hamlet’s “To be or not to be” but still… What will grab (and retain) the attention and loyalty of your customers? (or mine, for that matter. :)) I was looking for stats on the attention span of the average web browser (now THERE’S a homonym for

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Serendipity. Everything’s Connected – and also Fodder for the Writer

I went to Stanford University last night to see/hear Pulitzer Prize-winner Jeffrey Eugenides. Eugenides spoke of serendipitous events that occurred for him while writing Middlesex…in a stuck moment of trying to excavate his mind for a description of his grandparents, he hears a knock on his door. He receives a UPS package. It’s a photo

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Food for Thought on HP’s Downward Spiral After 2010’s Major Success

IABC’s (International Association of Business Communicators) first January meeting included lunch and a panel discussion at Michael’s. Who knew there was a restaurant way out there on the golf course near Shoreline Amphitheater  in Mountain View, California? Besides golfers, that is. The panel included Glenna Patton, (who was at MTV before HP) Evan Wittenberg, and Elaine

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